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A Quick Guide to Hiring SEO Freelancers



SEO Freelancers

Are you finding it difficult to attract visitors to your website, but you don’t have the budget to hire an SEO agency in Melbourne? Nowadays, not only is the competition fiercer, but the frequent changes in search engine algorithms add an extra layer of complexity to maintaining your SEO Freelancers strategy.

But fret not. There’s a simple solution: engaging the services of an SEO freelancer. With the assistance of effective SEO freelance services, you can improve your ranking for targeted keywords and begin driving substantial traffic to your website and business.

Intrigued? Let’s explore this further.

What Makes SEO Freelancers Valuable?

Initially, the primary goal of an SEO freelancer or any SEO agency in Melbourne is to deliver tangible outcomes. They collaborate with you to fulfil your business objectives, such as boosting traffic, elevating rankings, increasing click-through rates, and constructing internal links to enhance ranking authority.

Some more advantages of partnering with an SEO freelancer encompass:

Specialised Proficiency

A freelance SEO expert possesses specialised knowledge that your internal team may lack and ideally boasts a track record of achieving results for clients. They comprehend the intricacies of SEO, optimal practices, and how to implement them to amplify visibility.

Additionally, they stay abreast of trends and changes in Google algorithms, enabling them to adjust your strategy accordingly. Furthermore, an SEO specialist can devise outbound links and other strategies vital to your online triumph.


Engaging SEO freelancer services proves cost-effective. Employing a full-time, in-house specialist could incur significant expenses in the name of salary, software, training, and other necessities. Conversely, when you enlist the services of SEO freelancers, you economise by collaborating with them on a project-by-project basis.

Time-saving for Internal Teams

Why allocate your team’s time to tasks such as keyword research, crafting content outlines, determining content formats, and addressing technical SEO challenges? Instead, delegate these responsibilities to a freelancer, allowing your team to focus on expanding your business.

Where to Locate SEO Freelancers?

Before delving into hiring SEO freelancers or an SEO agency in Melbourne, it’s essential to assess your specific SEO requirements. However, let’s begin by exploring where to find them. Some optimal avenues include:

Online Job Boards

Premier job boards meticulously screen all freelance marketers in their database, saving you considerable time and aiding in the exclusion of less dependable freelancers.

Among the notable job boards for SEO freelancers are:

  • Indeed: Offers a vast pool of SEO freelancers. Utilizing various filters simplifies the candidate search process.
  • Upwork: Arguably the foremost freelancer platform globally. It boasts a stringent verification procedure and serves as an exceptional resource for those seeking SEO freelancers.
  • ProBlogger: Particularly advantageous for those seeking SEO writers. Simply post an advertisement on the job board.
  • Fiverr: An excellent platform for locating cost-effective SEO freelancers, although sifting through multiple profiles may be necessary to find the ideal candidate.
  • Craigslist: Another viable option for discovering skilled SEO professionals. However, candidate vetting is typically the responsibility of the employer.

Social Media

Social media now plays a significant role in the recruitment process, aiding businesses in sourcing top talent. If you’re seeking to hire an SEO agency in Melbourne, you’re likely to encounter them on social media platforms such as:

  • LinkedIn
  • X (formerly Twitter)
  • Reddit
  • Facebook

Consult Google

Most freelancers maintain websites to display their work, and if they practice what they lecture, their websites should rank prominently on Google for relevant keywords.

For example, search engine results for SEO freelancers. A brief Google search will furnish you with links to SEO professionals, or you can narrow your search by Googling “SEO freelancer + your location.”

Tap Into Your Network

If you possess a robust professional network, chances are someone within your circle has engaged a freelancer or an SEO agency in Melbourne they highly recommend. You can also consider seeking recommendations from other trusted business leaders. LinkedIn proves particularly valuable in this regard. Reach out to your network or utilise the “groups” feature to participate in SEO-related discussions.

What to look for in SEO Freelancers?

Being precise about job criteria and meticulous in evaluating candidates lays the foundation for successful freelancer projects. Here are my recommendations to ensure a seamless hiring process:

  • Define responsibilities, objectives, and requirements: Gain insight into the strengths and weaknesses of your existing strategy.
  • Identify the expertise required: The initial step should offer insights into the type of freelance SEO services needed. For instance, if you’re struggling with keyword rankings, engaging an SEO researcher and possibly a content writer could be beneficial.
  • Establish a budget: Freelance SEO experts typically charge reasonably per hour. So, determine the expected duration and cost of your project accordingly.
  • Discover professionals: Utilise job boards, social media platforms, and Google searches to scout for potential candidates. Upon narrowing down your list, request to review their portfolio, seek references, and peruse reviews.
  • Assess candidates: Consider their qualifications (including bachelor’s or advanced degrees in digital marketing, certifications, and practical experience). Additionally, evaluate their analytical prowess, technical proficiency, problem-solving abilities, and adaptability.

Final Word

As more individuals embrace freelance work over traditional 9 to 5 employment, you will find a plethora of options available when selecting SEO freelance services for your business. But if you have the budget and your project is large-scale, consider an SEO agency in Melbourne over a freelancer. If you have more doubts, contact Make My Website and discuss your concerns.

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